Tim Simpson is the owner of Social Image Crafting, a digital marketing agency based in Tennessee, and co-founder of 901 Music, an online music publication. Tim’s passion for photojournalism and video began in college and manifested itself in the founding of 901 Music, which handles the social media coverage of concerts, music events, and festivals. One promotion vehicle in particular that he’s found works really well is live video, garnering up to 50% more engagement than a video posted right after an event. Tim began to see that small businesses could also benefit from live streaming events like Facebook Live, webinars, and podcasts in similar ways so he opened Social Image Crafting to service that need. “The great thing about live video is that it allows you to interact with customers in real time, and with more than one customer at a time,” says Tim. In this interview he offers suggestions for how agencies and others businesses can integrate live video into their marketing activities.